The Bunt Single Brigade...
The name Daniel Nava may not mean much to you, but if you’re a baseball fan, it means a great deal.
Nava is a young outfielder who has had a wondrous week. First, he was called up to the Boston Red Sox from the minor leagues—thus fulfilling one boyhood dream. Then, the first time he batted, he fulfilled another.
Nava hit a home run with the bases loaded. He was the first person to do so in his first major-league at bat since 1952.
I’ve been thinking about Nava this week as we at United Way of the National Capital Area try to put the finishing touches on fundraising for our fiscal year. It ends on June 30, and we are scrambling in search of Navas—heavy hitters who can give huge bucks.
There’s absolutely nothing wrong with such a strategy. Fundraisers go where the money is. They always have. They always will. They always should.
But we must never lose sight of the impact that many small donors can have.
Call them The Bunt Single Brigade. They are not Daniel Navas. But if you stitch enough bunt singles together, you will win the game just as surely as if you hit a ball over the fence.
Too often, smaller donors feel unnoticed and unappreciated. At United Way, they shouldn’t.
We value every gift because we know that when you put them all together, you have a large gift. That’s the way our annual campaign has operated for nearly 40 years. Put even the smallest gifts back to back to back, and you have impact.
No one at United Way will turn aside a five- or six-figure gift. We want them and we need them. But there wouldn’t be a United Way without donors at the other end of the spectrum. They are the bedrocks. They are the stitching. They are the point.
Thank you to everyone who has contributed during the fiscal year that’s about to end. You have helped us keep families fed and housed. You have helped us work to improve the health of children. You have helped us break the recession through job training, food-for-the-needy and eldercare programs.
Without you, we wouldn’t have much. But we have you.
And that’s excellent news.
Nava is a young outfielder who has had a wondrous week. First, he was called up to the Boston Red Sox from the minor leagues—thus fulfilling one boyhood dream. Then, the first time he batted, he fulfilled another.
Nava hit a home run with the bases loaded. He was the first person to do so in his first major-league at bat since 1952.
I’ve been thinking about Nava this week as we at United Way of the National Capital Area try to put the finishing touches on fundraising for our fiscal year. It ends on June 30, and we are scrambling in search of Navas—heavy hitters who can give huge bucks.
There’s absolutely nothing wrong with such a strategy. Fundraisers go where the money is. They always have. They always will. They always should.
But we must never lose sight of the impact that many small donors can have.
Call them The Bunt Single Brigade. They are not Daniel Navas. But if you stitch enough bunt singles together, you will win the game just as surely as if you hit a ball over the fence.
Too often, smaller donors feel unnoticed and unappreciated. At United Way, they shouldn’t.
We value every gift because we know that when you put them all together, you have a large gift. That’s the way our annual campaign has operated for nearly 40 years. Put even the smallest gifts back to back to back, and you have impact.
No one at United Way will turn aside a five- or six-figure gift. We want them and we need them. But there wouldn’t be a United Way without donors at the other end of the spectrum. They are the bedrocks. They are the stitching. They are the point.
Thank you to everyone who has contributed during the fiscal year that’s about to end. You have helped us keep families fed and housed. You have helped us work to improve the health of children. You have helped us break the recession through job training, food-for-the-needy and eldercare programs.
Without you, we wouldn’t have much. But we have you.
And that’s excellent news.
Labels: and th, children, donors, fundraising, health, recession, United Way
posted by Bob Levey's United Way at
1:42 PM
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